CX design. What does it suggest?
UX design has been discussed extensively, and now it’s time for CX. It’s common for confusion to arise between these two areas of expertise, so let’s examine how CX differs from UX.
The acronym Customer Experience refers to the customer’s journey. While in UX, we work with the user’s experience, in CX, we deal with the customer’s overall experience, not just with a product, but also with the entire company and brand.
The website or application not only facilitates interaction but also creates a user experience by utilizing insights from user experiences with the product. The touchpoints of the customer journey in CX are a bit more extensive. The customer’s experience (CX) is determined by how the person interacts with both the product and the entire company and brand.
What is the scop eof CX?
- Brand identity
- Customer service
- Support
- Value
- Sales
- Advertising
- Marketing
- Product delivery
Studying these and other aspects can lead to a good CX design for a website. In short, CX is a comprehensive connection between the brand, the website, and the customer, aiming to create a positive experience for the customer, not only with the product but also with the entire company.
Just like in UX design, the design process involves various stages and considerations, from understanding brand and marketing information to studying the customer’s journey and more.
What is the difference between CX and UX designers?
The methods for enhancing CX have a similarity to UX. Here, Customer Journey Maps are also composed, showing what steps the customer takes when using the brand’s product, what challenges and difficulties they face, and how to strengthen or reestablish the connection with the customer.
The distinction between UX and CX designers is often blurred by experts and handled by one specialist in reality. It is possible to carry out two expertise areas together, but the question is how one can effectively manage the workload, as both involve quite extensive work requirements.
The need for specialized expertise depends on the brand’s challenges and objectives. So, what we attempted was to provide a concise overview of the contribution of customer experience (CX). To get more in-depth information, check out our blogs.
